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Ruta del Vino de Toro nos solicitó establecer su identidad visual con unas premisas entre las que se encontraban, la diferenciación, la inclusión de los valores del territorio y la identificación inmediata.
Propusimos un estilo gráfico para la Ruta basado en los conceptos “huella, rastro, fluir y la estela”. Para ello se ha utilizado una tipografía caligráfica, de estilo manual y con carácter. A ella le acompañan una serie de grafismos que simulan brochazos de pintura y grafito. El acto de pintar sobre un lienzo es dejar una huella con un pincel, un rastro si dibujamos una línea, un fluir de líquidos sobre el lienzo o una estela de alguien que pasó por allí. Por eso, creemos que la Ruta de Toro debe dejar huella y debe expresarlo mediante nuestro grafismo.
Además, desarrollamos su actual página web de Ruta de Vino de Toro.
Hacemos todo esto… ¡y mucho más!
En cada proyecto damos lo mejor de nosotros. Buscamos la diferenciación de tu marca y te ayudamos a crecer con nuevas ideas y acciones.
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