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«Cada escombro en sus sitio» es un ejemplo muy bueno de una campaña de marketing que abarca diferentes destrezas: diseño gráfico, diseño web, vídeo promocional, fotografía…
La Junta de Castilla y León intentaba concienciar sobre los residuos de construcción y demolición y los vertederos de residuos inertes que se habían formado en la comunidad.
En Capitán Quimera pusimos nuestras neuronas a maquinar y pensamos que un mensaje tan importante debía de comunicarse con un método impactante.
Llevamos esa idea de «este no es el sitio del escombro» a un punto de vista «absurdo» que chocase en la mente del público y no lo dejasen pasar desapercibido.
¿Te imaginarías ladrillos en tu nevera? ¿Escombros cerca de tu comida o tu salón? Esa imagen impactante haría al espectador identificar que los escombros tienen un lugar específico en el que estar.
Nos encanta colaborar en proyectos que ayuden a cuidar el medio ambiente.
Nosotros, con nuestro Comando Clorofila, intentamos aportar nuestro granito de arena.
Hacemos todo esto… ¡y mucho más!
En cada proyecto damos lo mejor de nosotros. Buscamos la diferenciación de tu marca y te ayudamos a crecer con nuevas ideas y acciones.
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